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Enters joint venture with eSalon.com.
July 26, 2019
By: Charlie Sternberg
Associate Editor
Henkel has signed an agreement to acquire a 51 percent stake in eSalon.com LLC, headquartered in Los Angeles. Launched in 2010, the company’s core offering is individually customized hair coloration for at home application. Through this joint venture, Henkel will further strengthen its leading hair coloration portfolio and expand its digital business. ESalon’s personalized formula is mixed on an individual basis for at home application and is available as a one-time purchase or as a subscripti...
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